Alright… this isn’t going to win me any fans, but I think someone in the Fallout community needs to say it. Nuka Dark rum is insulting. It is symbolic of a big rusty nail in the coffin of the Fallout franchise.

What do I mean by that? Fallout is bigger than ever. Its games are incredibly popular and review really well. That’s kind of the problem. Bethesda has taken a Disneyesque approach to branding. The focus is not on Fallout, the video game, it’s on Fallout the Lunchbox, Fallout the doll and yes… Fallout the dark rum. Continue reading →