Nuka Dark Rum Is Insulting

Fallout Nuka Dark Header

Alright… this isn’t going to win me any fans, but I think someone in the Fallout community needs to say it. Nuka Dark rum is insulting. It is symbolic of a big rusty nail in the coffin of the Fallout franchise.

What do I mean by that? Fallout is bigger than ever. Its games are incredibly popular and review really well. That’s kind of the problem. Bethesda has taken a Disneyesque approach to branding. The focus is not on Fallout, the video game, it’s on Fallout the Lunchbox, Fallout the doll and yes… Fallout the dark rum. Continue reading

How Fallout Reshaped a Genre

fallout T-51b

The year was 1997. The Cold War had been over for almost six years. Fear of nuclear annihilation took a backseat in the public’s mind.  Post-nuclear fiction disappeared almost overnight. 1995 saw a brief resurgence with the Judge Dredd film (a critical disaster) and the release of the I Have No Mouth and I Must Scream computer game. For a brief moment, it seemed that tales of the apocalypse might die out.

Then, like a messiah emerging from the wastes came Fallout.  The game reenergized the genre, primarily by solidifying the post-post-apocalyptic genre, normalizing sentient mutants, and developing a tone and motif between Mad Max and A Boy and His Dog that would engage fans of those respective intellectual properties.

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