Nuka Dark Rum Is Insulting

Fallout Nuka Dark Header

Alright… this isn’t going to win me any fans, but I think someone in the Fallout community needs to say it. Nuka Dark rum is insulting. It is symbolic of a big rusty nail in the coffin of the Fallout franchise.

What do I mean by that? Fallout is bigger than ever. Its games are incredibly popular and review really well. That’s kind of the problem. Bethesda has taken a Disneyesque approach to branding. The focus is not on Fallout, the video game, it’s on Fallout the Lunchbox, Fallout the doll and yes… Fallout the dark rum. Continue reading

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How Fallout Reshaped a Genre

fallout T-51b

The year was 1997. The Cold War had been over for almost six years. Fear of nuclear annihilation took a backseat in the public’s mind.  Post-nuclear fiction disappeared almost overnight. 1995 saw a brief resurgence with the Judge Dredd film (a critical disaster) and the release of the I Have No Mouth and I Must Scream computer game. For a brief moment, it seemed that tales of the apocalypse might die out.

Then, like a messiah emerging from the wastes came Fallout.  The game reenergized the genre, primarily by solidifying the post-post-apocalyptic genre, normalizing sentient mutants, and developing a tone and motif between Mad Max and A Boy and His Dog that would engage fans of those respective intellectual properties.

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